Media measurement for audience behavior on apps & websites: Verto

Verto Analytics boasts the only audience and media measurement platform that quantifies consumer demographics, purchase behaviors, and device ownership with deep behavioral media measurement in-app and on websites, showing a holistic view of lifestyles, attitudes, and interests.

Verto owns and operates what it calls a single-source, passively metered panel with the power to measure users’ behavioral changes over time across media.

In 2017 alone, Verto made strides in product innovation releasing Smart Poll, a unique product that combines survey research and passive cross-device metering, and Audience Profiles, the first solution to offer behavioral, demographic, device usage and competitive insights in one package.

Verto also pioneered original research, such as the reports “Multitasking and Mobile Apps: New Ways to Measure Consumer Behavior” and “Consumer Behavior in 2018: Four Trends to Watch.”

Verto’s data is key to informing major brands about their audiences, and assisting with everything from product development and road-mapping to media planning and consumer insights. Brands, publishers, and researchers can benchmark against competitors and the market, fill in the gaps in the consumer journey, and identify ways to increase engagement and loyalty.