The internet has created a marketing platform that gives businesses and apps the opportunity to reach a wider group of customers. It has also made retrieving your customer or user data easier than ever. You can boost your business or app, increase customer engagement, and avoid wasting valuable storage space by using customer data in the following ways:
1. Using Customer Data for Great Marketing Results
Your marketing goal is to reach customers that are more likely to purchase your product or service. Evaluating your current customer data can help you create a buyer persona, which can lead to more effective marketing results. Having data analytics can also help your business provide current consumers with services that best meet their specific needs.
Leveraging your collected user data can personalize your customer or user experience and create brand loyalty. Customers that align with the values of your business are more likely to continue shopping with that company.
You can personalize your customer experience by using customer data like first names in email communications, tracking shopping preferences, and creating offers based on birthdays and shopping habits. Personalizing the user experience can also increase your company’s overall value as perceived by your customers.
2. Retrieving Lost Customers
Statistics show that 96 percent of unhappy customers will not communicate their struggles or dissatisfaction with the business. Instead, they will seek out a competitor to meet their needs, express their frustrations to a friend, or simply stop doing business with the company.
When your business is not aware of its downfalls, it does not have much opportunity for improvement. Smartly using customer data or your app user data can help you identify your lost customers and boost customer engagement.
In this way, you can leverage your user data to open new doors for communication and constructive criticism. Using customer data can also give your business the chance to retain an otherwise lost customer. The latest technology can achieve this by monitoring customer’s last shop date, abandonment rates, and shopping frequency.
3. Monitoring Consumer Security
Lately, data security has been a popular topic of discussion, with numerous debates about the type of information collected and where it is shared. On the other hand, if data is stored and used in an appropriate way, it can actually help consumers with keeping their most confidential information secure.
Implementing a data security strategy is important when it comes to collecting and using customer data. You should always follow the Federal Trade Commission’s (FTC) regulations involving the collection and storage of consumer data. Detailed security of customer information is required to meet minimum federal regulations. It is also important for the reputation and integrity of your business.
4. Planning Business Growth
Business growth is a common goal, but expanding a business requires lots of research and preparation. Your business or app can leverage customer demographic data to meet your users’ needs in exciting new ways. By fully understanding your customers through advanced data analytics, your business can make strategic growth decisions such as storefront location, product development, and newly offered services.
Collecting and using customer data can serve many purposes for your business or apps. As long as you collect their information in a regulated and secure manner, there are many ways for you to leverage it for positive business practices.
