NEW YORK–(BUSINESS WIRE)–Triton Digital®, the global technology and services provider to the digital audio and podcast industry, announced today the release of the latest U.S. Podcast Report for the April 2021 reporting period (March 29 – May 2, 2021), as measured by Triton’s Podcast Metrics measurement service.
The Top Network Reports are ranked by Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines.
In this reporting period, NPR remained in the #1 spot with 36M Average Weekly Downloads and 10M Average Weekly Users, followed by Stitcher Media with 34M Average Weekly Downloads and 9M Average Weekly Users, and the Audacy Podcast Network with 17M Average Weekly Downloads and 5M Average Weekly Users.
The Top Podcasts are also ranked by both Average Weekly Downloads and Average Weekly Users, in accordance with the latest IAB Podcast Technical Measurement Guidelines. Leading podcasts by both Average Weekly Downloads and Users include Up First (NPR), Crime Junkie (audiochuck), Dateline NBC (NBCUniversal News Group), and The Ben Shapiro Show (Cumulus Media/Westwood One), with NPR News Now remaining in the #1 spot this reporting period.
One particularly interesting spike within the Top Podcasts by Downloads report is CounterClock by audiochuck, which made its return during this reporting period in the number 14 spot, after releasing all twenty episodes of Season 3 on April 29, 2021.
“The content Ashley Flowers and the audiochuck team create continues to experience phenomenal engagement and audience growth, month over month, to the benefit of our advertisers,” remarked Cathy Csukas, Co-CEO, and Co-Founder of AdLarge, the sales network for audiochuck. “We are thrilled about the success of CounterClock and how audiochuck continues to evolve the medium of podcasting.”
Certified by the IAB Tech Lab, Triton’s Podcast Metrics eliminates inconsistent measurement practices and self-reported data, providing content creators, marketers, media buyers, and the audio industry at large with validated and transparent podcast audience data.
To view the full results of the U.S. Podcast Report, visit https://www.tritondigital.com/resources/podcast-reports
To opt-in to receiving Triton’s Podcast Reports via email, visit: https://www.tritondigital.com/pmsignup
Any podcast network or publisher with an audience in the United States is eligible to participate in the U.S. Podcast Report. To learn more, contact solutions@tritondigital.com.
With 10+ years of digital audio measurement expertise, Triton’s Podcast Metrics measurement service provides reliable and informative data around how, when, and where podcast and audio on demand content is being consumed across multiple hosting platforms, with the ability to view metrics by date range, location, device, player, network, program, episode, and more.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
Contacts
For more information, press only:
Kristin Charron
Triton Digital
866 448 4037
Kristin.Charron@tritondigital.com
