Want to know how to increase visibility for your business online in 2023? Here are three important ways that will help your company get noticed quickly:
Putting your company online and selling your products or services to the world can be an absolutely incredible way of skyrocketing your brand new business idea, or taking your local business to the next level. However, if you don’t market your business in the right way, it can be extremely difficult for people to find you online.
Thankfully, design websites like MyCreativeShop.com and others can help you transform your creative ideas into impactful, beautiful marketing designs for your business. If you want to show how your business is unique, then your website should reflect that.
Then after you have a great looking website, you’ll also need to think about SEO, social media, and diverse content. That’s because without the right business marketing tactics, your wonderful website or product page will almost never appear in the top search results on Google or Safari or Facebook or wherever people are searching. Getting visibility on search engines and social media is key, so it’s important to tackle those first:
SEO strategies
To start, one of the most crucial and well-known ways to increase your company’s visibility online is to optimise your website content for search engines, known as search engine optimisation (SEO). Depending on the sort of search results that you want to rank for, you can include specific target keywords, search terms, and popular trends online. Incorporating targeted SEO keywords that match what people are searching for, will help your website and brand pop up in all the right places, at all the right times.
Tip – SEO takes learning and time to get right. Once you’re happy with the look and feel of your website and you are offering something unique from your competitors, then you can think about SEO. WordPress and most other online website builders include basic SEO tools, but you might also consider installing a professional SEO plugin or SEO app.
It’s a good idea to take a beginners SEO course online, or at least watch some videos about it — there are lots of them online you can watch for free. You can also look at this year’s market and search trends. Backlinko, for example, has an extensive updated guide, going over some of the key trends to look out for. Google Trends is also a helpful and interesting place to look.
Social media marketing strategies
Besides getting your website to appear in all the right places thanks to strong SEO, you also want to make sure that you’re posting on as many social media platforms as possible – at least the ones that are relevant and used by the particular demographic that you’re targeting. This way, not only can you interact with clients and potential customers on a constant basis, but you can also help to ensure that you stay at the forefront of their mind while they’re using their favorite social media apps.
Tip – Unsure of where to start with your company’s social media strategy? Why not do an audit of some of your competitors, note down what they do well, and also what you can do better. If they’re in your chosen field and are already successful, they’re going to be doing something right, but if you can offer something unique that they can’t, then you could be on to a winning formula. Click here to explore more about social media marketing strategies.
Multifaceted content strategies
As well as just making different pieces of content for your website and for the different social media platforms that are out there, you’re also going to want to make sure that you offer content that is unique, and bespoke to every unique platform.
Tip – For example, if you’re posting things on Instagram as opposed to Facebook or LinkedIn, you’re going to want to make sure that the image is more photo-driven, as that is what will drive the most engagement. If you take a look at RWinvest, for example, a property investment company based in the UK, they offer a ton of different content types, allowing those interested in learning about the property investment market the choice of how they want to digest and consume the information. Differing content types that you could try include helpful blog posts, how-to guides and documents, videos, podcasts, and even mobile apps and VR tools.
In sum
We’ve just covered three of the biggest ways for how to increase your company’s online visibility: successful SEO, targeted social media presence, and uniquely targeted content. Of course, there are even more online and offline marketing tactics to consider. But it’s best to tackle these three first, because they are key to boosting your business visibility more quickly.
For more tips and resources about online and mobile marketing, be sure to bookmark our pages dedicated to tech marketing news and small business tips.
