The world’s third-largest food and beverage firm, Mondelēz has thousands of mobile sales reps that need instant access to sales content. Here’s how the company created custom mobile sales apps at tiny iTunes prices.
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Field Sales Success Story: Mondelēz with PowWow Mobile
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Mondelēz International is the third largest Confectionary, Food and Beverage Company in the world, with universally renowned, billion-dollar brands such as Cadbury, Nabisco, Oreo, Trident gum, and Tang powdered beverages, among others. Mondelēz was faced with a pressing mobility problem, they needed a solution that could quickly extend theSource, their key customer facing and revenue generating application, out to its field sales reps on mobile devices.
theSource is a custom-built web app that uses Microsoft SharePoint as a content management system that is comprised of 39 unique workflows. The app (see image at top) is used daily by thousands of sales reps and contract workers for sales-planning, in-store merchandising, trade planning, category management, shopper marketing, perfect store displays, field sales, as well as for accessing other corporate and sales intelligence systems.
theSource puts all of this information at the fingertips of sales reps when they are on their PC; however, it was not built to extend to mobile. This inefficiency was burdensome and counterproductive to a sales team that needed to hit revenue projections and maintain a competitive advantage. With a global sales force of over 35,000 reps, lack of anytime, anywhere access is a problem not just of effectiveness and efficiency; it can also contribute to reduced customer loyalty, lost revenue and ultimately, declining market share.
The secret: custom mobile sales apps via PowWow Mobile
Mondelēz PowWow Mobile because of its ability to rapidly transform any application (packaged on-premises, or custom-built system, including legacy “green-screen” applications), into a native mobile app, for about the cost of one cup of coffee per employee, per month.
“Anytime, anywhere access is essential to empowering our mobile workforce, and ‘theSource’ allows us to transform any of our back-office applications — with no changes or coding — for use on any mobile device, with a native user experience,” says Carl Van Dusen, global head of mobility and integration at Mondelēz.
“The platform also gives Mondelēz the means to deliver rich, custom mobile sales apps in a matter of days at iTunes-like prices,” he adds. “This is simply unprecedented in the enterprise mobility sector.”
Mondelēz has since extended theSource to over 4,500 sales reps across North America on Apple iOS and Android tablets and mobile devices. Sales reps can now do their job more effectively and efficiently, without ever needing to take out their PC or be slowed-down and limited by a paper-based process.
Find out more about PowWow Mobile.
Below: theSource desktop application, and new custom mobile sales apps
Company Profile:
PowWow Mobile, Inc.
594 Howard Street, Suite 301
San Francisco, CA 94105
Tel: (+1) 877-800-4381
info [at] powwowmobile.com
powwowmobile.com
Contacts:
Kristen Rachels, VP, Marketing & Communications, kristen.rachels [at] powwowmobile.com
Structure: Private Company, founded in 2012
OS Supported: All Platforms
