Moscow — (Business Wire) — Spotify (NYSE: SPOT) today launched its service in 13 new countries across Europe including Russia, one of the world’s top 20 largest streaming markets. Already the world’s most popular audio streaming subscription service, with today’s expansion, Spotify now reaches a current total of 92 markets worldwide.
Spotify’s 13 new markets include: Albania, Belarus, Bosnia & Herzegovina, Croatia, Kazakhstan, Kosovo, Moldova, Montenegro, North Macedonia, Russia, Serbia, Slovenia, Ukraine.
Spotify’s expansion in Europe comes as consumers in the region embrace streaming. According to the International Federation of the Phonographic Industry (IFPI), Russia is the 17th-biggest streaming market in the world and on pace to be the 10th-biggest streaming market by 2030. More than 87 percent of fans in Russia now access music through streaming, compared to 61 percent adoption globally, and 68 percent adoption in the US, according to IFPI.
Starting today, Spotify is offering both its Free and Premium services in each of its 13 new markets. The streaming service also has introduced 200 new playlists featuring artists from across the region that are available to fans around the world.
For Russia, for example, Spotify has added almost 100 playlists, including editorially curated playlists like Hip-Hop Cannon and New Music Friday Russia, and “This Is” playlists featuring popular Russian artists.
Personalized Spotify playlists like Release Radar, Daily Mix, and Discover Weekly, which are informed by the listening habits of individual fans, are also now available in Russian.
The Spotify app is available to download for free or with an upgrade to Spotify Premium, including Individual, Family, Student (select markets) and Duo Premium Plans. You can download the Spotify app via the Android or iOS app store or by heading to spotify.com/free.
Contacts
Dustee Jenkins
press@spotify.com
