ANN ARBOR, Mich.–(BUSINESS WIRE)– Plinqit, a brandable savings app that pays users for engaging with content, reports that it has passed $1 million saved by users since launching last year.
Created by the startup HT Mobile Apps, Plinquit’s main customer target is millennials, though the app is available to anyone. HT Mobile says that while millennials’ saving habits have been improving, the pandemic has underscored the importance of savings and understanding finances for all Americans.
Earlier this year, Bankrate reported that only four in 10 U.S. adults (41 percent) would cover the cost of a $1,000 of a major unexpected expense by using savings.
A key feature of the Plinqit app are its “Build Skills,” where you not only interact with content that improves financial literacy — you’re paid to do so. Plinquit says that understanding that saving is the first step on the path to financial wellness.
On average, Plinqit account fees are the same or less than the cost of a traditional savings account. Besides consumers, the company targets banks and credit unions who want to attract and retain consumers in a unique way.
For more information, see plinqit.com.
Contacts
Samantha Hall
samantha@williammills.com
678.781.7227
