Mobile Success Story Winner:
Plastic Mobile’s iPad recruiting app for RGMP
As a direct result of its new employee recruiting app,
RGMP’s assets under management climbed by $3 billion in one year.
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Richardson GMP, one of the oldest and most reputable wealth management firms, was looking to enhance their brand visibility and strengthen their marketing efforts without compromising their greatest asset–their exclusivity. Being in such a high-end niche market that depends on the venerable reputation of their individual advisors, RGMP needed a platform to bolster their growing talent pool of both new and existing recruits.
That’s when the Recruiting iPad Mobile Connection was born. The employee recruiting app for iPad (screenshots below) was developed by Toronto-based Plastic Mobile for RGMP to allow the firm to connect with potential recruits on an intimate one-on-one level through a cutting-edge platform.
The recruiting ap also gives recruits access to extensive information including equity ownership, company transition support, due diligence topics, worldwide coverage of RGMP management, and much more.
Recruiting app features & results
Special features of the iPad app include:
— A unique instant messaging system for recruits to connect with the RGMP management team one-on-one
— Video introductions to each section, bringing an interactive element to the app
— Video messages and testimonials from executives that make their stories come to life
With clean and simply-designed usability and interactive functions, RGMP’s iPad recruiting app easily connects key potential advisors to the firm’s people, processes, and deeply seeded history with just a few swipes and taps.
As a direct result of the mobile recruiting app, RGMP’s assets under management climbed by $3 billion in one year. By retaining the brand’s exclusivity and highlighting its high-profile offering, the Recruiting iPad Mobile Connection continues to establish a sense of trust and support with its growing talent pool.
Company Profile:
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Plastic Mobile
171 E Liberty St.
Toronto, ON, Canada, M6K 3P6
(+1) 416-538-8880
contact [at] plasticmobile.com
plasticmobile.com
Company Contacts:
> Claudia Wong, PR/Communications Coordinator, claudia [at] plasticmobile.com
> Salome Sallehy, Marketing Director, salome [at] plasticmobile.com
Company Structure: Private Company, established in 2007
Approx. Number of Employees: 40
Operating Systems Supported: All Platforms
2013 Mobile Star Awards Winner:
> Enterprise Mobile Marketing Solution — Recruiting iPad Mobile Connection
> Mobile Marketing Success Story — Richardson GMP with Plastic Mobile
2011 Mobile Star Awards Winner:
> Consumer Mobile Shopping App — Pizza Pizza
> Enterprise Mobile Advertising & Marketing — Joomo Platform
