OpenMarket stands out among mobile messaging services

Most service-oriented businesses can benefit from anywhere, anytime customer service appointment reminders, emergency notifications, company announcements and secure PIN authentication. All of these are possible through a good mobile messaging service application, and these days, there are lots of choices in the mobile messaging space.

One of the most popular mobile messaging providers is US-based OpenMarket, which offers cloud-based mobile messaging applications that support over 400 organizations around the world, including four of the top ten global brands. The company’s Global SMS API is user-friendly enough to allow you to focus on the content of your SMS messages and the resulting customer experiences, rather than the technical mechanics and logistics of actually sending them.

The Global SMS API can manage message length, track message delivery, and support multiple message originators, including short codes, text-enables toll-free and local numbers, and alphanumeric codes. The API reduces the need for internal resources to manage these processes.

Two key features of the Global SMS API include Automatic Originator Selection and Simplified Character Encoding. With Automatic Originator Selection, OpenMarket automatically selects the correct messaging originator per the destination address. With Simplified Character Encoding, OpenMarket optimizes and delivers messages in the preferred formats based on global operators and languages.

More than mobile messaging

Other capabilities of the OpenMarket Global SMS API include:

RESTful API with support for XML and JSON.

Enhanced Delivery Reports – OpenMarket’s delivery reports now include carrier ID values, which can be cached for future use, helping to improve delivery success and reduce cost.

Enhanced Number Look-up – Number look-up now returns operator, country codes and ISO code, fixed or wireless line determination, and operator features like supported message length, giving enterprises valuable and actionable information about their customers’ phone numbers.

OpenMarket stresses that unlike its competitors, it delivers more than just a messaging pipe. They offer a variety of mobile messaging options (SMS and MMS) through one platform that allows you to optimize business operations, automate processes, enhance internal and external communications, improve customer experiences, drive brand awareness, and generate new revenue.

OpenMarket Global SMS API is a 2016 Mobile Star Awards Winner, and the company’s surge SMS updates for the UK’s Virgin Trains is a ‘Best of 2017’ Mobile Star Awards Winner. You can follow and connect with OpenMarket below.