New York — (Business Wire) — Olo, a leading food ordering platform for the restaurant industry today announced that Serve, its completely refreshed ordering experience, is available for all customers leveraging the Olo platform to serve diners.
Brands that have already completed migration to the Serve interface are seeing higher order subtotals and conversion rates. Serve is a fully responsive web experience designed to optimize the UX for guests on any device, replacing multiple iterations of Olo’s legacy UX.
“We built Serve with the knowledge of studying how millions of people place their food orders every week,” said Theresa Schaefer, SVP of Product & Design at Olo. “The prevailing consumer insight we’ve always come back to is that speed and menu navigation top the list for a successful transaction.”
Customers utilizing Serve are able to upgrade their branded digital storefront with:
- Faster ordering and checkout: Consolidated order flows have reduced the time to complete an order by 5 seconds on average.
- Redesigned menu with higher ticket potential: Brands with the new menu design have seen conversion rates increase by 6% on average.
- New ways to customize products: We’ve reduced UI complexity for some of the most elaborate menu interactions, offering new ways to present modifiers (e.g. sliders, steppers, dropdowns, etc.), resulting in a reduction of three fewer customer interactions per order on average.
Serve is built to interact with other areas of the Olo platform and includes various handoff methods (Dispatch delivery, Point of Sale (POS) integration, and more).
Serve is a platform enhancement available today for all Olo customers at no added cost. Learn more at olo.com.
Contacts
Media
Kate Ottavio Kent, ICR for Olo
Kate.OttavioKent@icrinc.com
646.277.1219
