New York and Jerusalem — (Business Wire) — Lightricks today announced the launch of its newest app, Quickart – an artistic photo-editing product filled with filters and advanced effects for novice editors.

The app combines sophisticated artificial intelligence tools with highly-curated content. It is packed with preloaded images and intuitive features specifically tailored to give users immediate inspiration for crafting their own spectacular content.

A recent survey conducted by Lightricks found that the COVID-19 pandemic accelerated consumer appetite for powerful, easy-to-use creative tools that empower users to unleash their artistic expression while offering them an escape and a way to maintain social connections.

During the peak lockdown period stemming from the pandemic, Lightricks saw a 90% increase in app usage across its creativity tools in the U.S. alone. Usage spikes across Europe in the U.K., France, Italy and Spain at a time when most of the population was confined to their homes were even more pronounced, with time spent creating and sharing visual content increasing between 117% and 228%.

“During the global shelter-in-place, we saw an increased demand for creative artistic-expression tools in our apps,” said Zeev Farbman, Co-Founder and CEO at Lightricks. “Utilizing some of the most popular aspects of our advanced photo-editing app Photofox, Quickart removes the barrier to entry for individuals without a professional understanding of photo-editing so that absolutely anyone can create.”

Quickart separates itself from Lightricks’ Photofox as a tool for beginning users who may be unfamiliar with how to comprehensively maximize the photo-editing capabilities of Photofox and other visual creativity apps. Instead of completely crafting a unique image, Quickart allows users to put their own personal flair on any of the pre-existing images within the app.

Through Quickart, there is no need to edit each layered effect separately given that the app does most of this editing on the backend while still giving the user room to orchestrate and enhance the final result.

Quickart allows you to:

– Select a photo and couple it with one of Quickart’s handpicked overlays for double exposures and adjust placements for custom details

– Apply action-packed dispersions to an image with a single tap while having the capability to personalize the object shatter by choosing the shapes and spread of the dispersion

– Intelligently build beautiful collages with up to six different images

– Reimagine the sky in photos with curated abstract and surreal options to select from

– Couple art filter effects together from a wide selection – everything from traditional art filters made modern to the most cutting edge effects in the art world – that can be used all at once to craft endless artistic combinations

Fueled by AI, specifically using machine learning and advanced image processing, each image is analyzed to apply different enhancement techniques or manipulations to every element of the image for highly-contextual effects. Neural networks utilize background, foreground and sky detection, 3D modeling and facial feature recognition, empowering Quickart users to apply creative content to every photo.

The Quckart app is currently only available for iOS devices and can be downloaded for free in the App Store across all countries. In-app purchase subscriptions unleash access to premium Pro features. For more information, visit lightricks.com.

Contacts

Grant Waldvogel
918-637-2195
grant@astrskpr.com