Invidica tracks the profitability and sales volume of thousands of fast-selling items, paired with a marketplace that offers simple, push-button wholesale ordering

OAKLAND, Calif.–(BUSINESS WIRE)–#amazon–Invidica today announced the launch of its next generation ecommerce platform that connects online retailers to top-selling brands while eliminating the need for costly and inefficient wholesale distributors. Invidica’s platform offers a suite of tools that predict the profitability and sales velocity of hot items and is built on top of a marketplace where retailers can order wholesale products directly from brands.

“At Invidica we’re bringing the type of market intelligence you would typically see in the financial services industry, and we’re putting it in the hands of ecommerce retailers so that our sellers can quickly and confidently capitalize on profitable trends in real-time,” says Invidica co-founder and CEO Sean Bovell. “Our simple interface also allows sellers to order directly from brands through a streamlined portal, so there’s no paperwork and no lag time” says Bovell.

Unlike traditional distributors, who often charge a 30 percent markup, Invidica charges retailers 10 percent of gross sales, as well as a monthly subscription fee between $40 and $500. Invidica fills a crucial gap between wholesalers, who still depend on time-consuming and outdated fulfillment processes, and their ecommerce retail customers, who are used to SaaS tools and smartphone apps that can simplify most other aspects of their lives and businesses.

In the past year, millions of Americans shopped online for the first time because of the Coronavirus pandemic, with 2nd Quarter 2020 ecommerce sales increasing 44 percent from the same quarter last year, reaching $211 Billion, according to the US Department of Commerce.

“In order for ecommerce retailers to keep up with unprecedented demand caused by COVID, Invidica provides tools that can help sellers understand what products consumers want, how to source them, and what price they should charge,” says Bovell, who has more than eight years experience in ecommerce and has personally driven more than $6 million in sales. “We’re industry agnostic, we provide up-to-the-minute information on more than 15,000 products, and we look forward to becoming the market leader in simplified ecommerce supply,” says Bovell.

Contacts

Chikodi Chima

chikodi@moonshotpr.com