Healthcare benefits app helps drive new users to ArmadaCare

For healthcare benefits companies to truly see the cost savings of a mobile application, it is important to first focus on participant adoption and increasing users. A great mobile healthcare benefits app does both of those things: it saves time and money, and improves customer satisfaction.

US-based insurance services and healthcare technology provider ArmadaCare provides cutting-edge products and services to meet the health and benefit needs of employee constituent groups. Their insured medical reimbursement product called Ultimate Health covers the out-of-pocket healthcare expenses that are increasingly burdening families today.

Goal: Engage members using a healthcare benefits app

The ArmadaCare team invested their time and resources into a month-long, focused campaign to drive mobile adoption within their member channel. Through various tactics—including creating a dedicated landing page, delivering personal reminders, and building custom banner text in the portal—ArmadaCare successfully reached members with their message.

Short, on-point messaging: Through custom text on the portal welcome screen or a final reminder after a service phone call, Armada went above and beyond to remind members about the opportunity to download and use the mobile healthcare benefits app. They provided clear step-by-step instructions on a dedicated landing page for members inquiring about how to download the mobile app to manage their healthcare spending accounts.

Numerous touchpoints on different mediums: Armada diversified the way they communicated to members to ensure that they could reach them anywhere—through email, on the portal, on the web, and even in the physical mail. This strategy helped to reach those members that may not be actively calling the customer service center and increased the chance that they would see the reminder message multiple times.

Clear instructions and followup: By hosting a live member webinar and providing routine educational tips and pointers for usability, participants could receive answers to all their questions, ensuring they were successfully using the product and feeling comfortable with it. This proved to be a great way to build loyalty and brand awareness with consumers and keeps them using their healthcare benefits app, each and every day.

Results: Increased engagement

Through their efforts with the mobile healthcare benefits app, ArmadaCare saw impressive results:

70% growth in new users month over month,

24% increase in number of claims filed on mobile, and

12.6% overall user growth increase month over month.

Driving participants to mobile to file a claim or check their balances saves time, money, and drives customer satisfaction is a big win-win for healthcare benefits managers.

This ArmadaCare healthcare benefits app success story and the WEX Health Cloud app are “Best of 2017” Mobile Star Awards Winners: