San Francisco — (BUSINESS WIRE) — Unity Technologies today announced the arrival of Unity MARS: a mixed and augmented reality (AR) authoring studio that gives creators across industries the power to build intelligent AR content.
Unity’s platform can run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
“We’ve identified three of the biggest challenges AR creators face, and we solved them with Unity MARS,” said Timoni West, Director of Product, XR Tools, Unity Technologies. “Creators can author complex, data-oriented apps visually, test their experiences without leaving the MARS authoring environment, and deliver apps that are contextually aware, flexible, and truly interact with the real world.”
Unity MARS also brings sensors and environment data into the creative workflow and enables creators to deliver apps with runtime logic to adapt responsively to real-world conditions.
To help creators quickly begin building without starting from scratch, Unity MARS also includes starter templates. These pre-designed templates cover popular AR use cases, including a training tutorial application that works with all of our indoor and outdoor environment templates, with more available soon.
Unity has powered many AR and virtual reality (VR) experiences on the market today, including applications for The John F. Kennedy Presidential Library, Nissan, LEGO, and Wayfair. For more information, visit the Unity MARS product page. Unity says that apps developed by Unity creators were downloaded more than three billion times per month in 2019 on more than two billion unique devices.
Creators interested in diving in and creating the next generation of AR experiences can enjoy a free 45-day trial. For details, visit unity.com.
Contacts
Amanda Taggart
Unity Communications
amandat@unity3d.com
310-980-9587
Matias Cavallin
Unity Communications
matias@unity3d.com
323-715-0020
