If your ecommerce website isn’t optimized for mobile visits, you are missing out on potential sales. Research finds that mobile shoppers made up 35 percent of ecommerce sales in 2017, and this is expected to reach 54 percent by 2021. With mobile devices becoming the favored method of shopping online, this is a good time to look at some essential mobile selling tips to keep your mobile shoppers engaged and buying.
Top mobile selling tips to win mobile shoppers:
1. Optimize for mobile visits
If you want to win over mobile shoppers, you’ll need to optimize your website to render well on smaller screens. This is true whether you decide to open a furniture store online powered by Shopify or WooCommerce, sell sporting goods, or sell any consumer product or professional service.
Fortunately, ecommerce providers are hip to the mobile trend, so a lot of mobile usability is now built into the platforms.
Still, it’s vital to doublecheck it for yourself.
2. Keep things moving and loading quickly
One thing to remember about mobile ecommerce shoppers is they are on the go. Smartphones empower consumers to visit their favorite websites and e-stores wherever they happen to be. Your next customer could be perusing your stilettos in line at the grocery store.
As you’d expect, this doesn’t give shoppers a lot of time to compare your offerings. So, the best thing you can do is ensure a quick and painless user experience.
Research conducted by Google finds 53 percent of visitors will abandon a site if the loading process takes more than three seconds. Meanwhile, faster loading sites enjoy more views, longer sessions, and lower bounce rates.
If you want to keep mobile shoppers happy, maintain a speedy website.
3. Eliminate distractions
Mobile shoppers are a lot like traditional window shoppers. Many still like to scan products to get ideas, then complete transactions when they can comfortably sit in front of their laptops with credit cards at hand.
Another thing to consider is that smartphones are rife with distractions. These include text messages, social media notifications and alarms. How many times have you picked up your phone to do something, only to realize 10 minutes later you’ve done everything but what you started out to do?
While you can’t prevent your mobile visitors from answering texts from their spouse or employer, you can simplify navigation and remove potential distractions. In other words, the easier you make the shopping process, the more likely a mobile visitor is to convert.
4. Consider cross-device advertising
As mentioned above, some shoppers start their experiences on mobile and wrap up the checkout process on desktop. Unfortunately, folks can forget about the products they intended to buy in the meantime.
To recapture mobile shoppers, many e-stores engage in cross-device advertising.
Unfamiliar with cross-device ads?
Basically, e-sellers hire an agency, which uses technology to determine which shoppers are visiting your site and the devices they use. This means a mobile shopper might see an advert for the exact product they were looking at on their home computer. This reminds them of their product interest, and helps increase the likelihood of a sale.
5. Create a seamless experience across devices
It also helps to encourage customers to create an account with your e-store for a seamless customer experience across devices. For instance, if a mobile shopper favorites 10 items while on the train home from work, they can complete their order when they finally get there.
In the end, mobile shoppers want the same courtesy and consideration that desktop users experience. They want speed, ease of use, and advertising built for them. Follow these mobile selling tips above to ensure mobile shoppers feel welcome on your e-store.
This story’s trending topics: mobile selling tips, mobile shoppers, mobile commerce, ecommerce sales, cross-device advertising, mobile website optimization
